Practices & Innovations

Victoria Conference Optimization Network

Contributor: Victoria (City)
Year: 2015
Category: Partnerships
Award Details: UBCM Excellence Award Nominee - Partnerships
Short Description:
Victoria is a sought after tourist destination that hosts over 3 million visitors a year.  An international gateway city with a unique blend of old world charm and new world experiences and boasting the mildest climate in Canada.  Victoria has been rated the TOP ISLAND in the Continental US and Canada and one of the TOP TEN ISLANDS IN THE WORLD by the 2012 Travel + Leisure World’s Best Awards. The Victoria Conference Centre is owned and operated by the City of Victoria and is a key economic generator for the Capital Region by attracting citywide conferences.  On March 7, 2014 the Victoria Conference Centre (VCC), Tourism Victoria (TVIC) and various conference hotels formed the Victoria Conference Optimization Network (VCON) to leverage synergies within sales and marketing activities between the hotels, TVIC and VCC to generate increased group business and related room nights to the destination. 
Last Reviewed: August 13, 2016, 11:35 am