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Posted: June 23, 2020

Where to Spend Your Media Budget

Local Government Management Association
Often when we consider where to spend communications budgets, we think tactics. And the most popular communications channel that everyone tends to gravitate to? Social media. But before you spend your whole budget on Facebook post boosts, consider where your key publics are, and take a good look at the communications channels you already use. A strategy that uses paid, earned and owned media is your most effective and cost-effective investment.

In this 90-minute webinar presented by Alyson Gourley-Cramer, attendees will:
  • learn what IMC is and how it can benefit strategic communications work;
  • design strategic communications outputs based on audience, environmental and situational analysis;
  • think creatively about communications channels specific to their own community and audience needs; and
  • budget based on a variety of communications tactics, many of which they already use.
Review the webinar brochure and register online by 4:30 p.m. November 13, 2020.
$100 LGMA member + GST; $125 non-member + GST

Bulk pricing is offered to those organizations who register more than one participant. 
Contact office@lgma.ca for more information.

Cancellation Policy: No refunds will be provided after November 13, although substitutions within your organization are permitted.

Course Format: The course is presented in a webinar format with registrants participating via a toll-free telephone line and their computer in an on-line webinar conference. Participants will have an opportunity to ask questions throughout the webinar. Information will be sent to registered participants one day prior.
Ana Fuller

Date: November 19, 2020
Event Type: Webinar
Region: Online
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