Practices & Innovations

PRRD Corporate Communications Plan

Contributor: Peace River (Regional District)
Year: 2015
Category: Community Connections
Award Details: UBCM Excellence Award Nominee - Best Practices (Community Connections)
Short Description:
Maintaining a profile and public presence across the vast Peace River Regional District was becoming challenging without a communications plan. Communications was done departmentally and mostly only to legislative standards.  However, as issues become increasingly complex, various interest groups within the region become more vocal and residents demand a higher degree of transparency and accountability from all levels of government, the PRRD Board decided that it needed to develop proactive communications plan to:
• better inform and educate the public about the role and mandate of the PRRD;
• better identify the PRRD with the positive and essential services residents are receiving from the District, and 
• improve overall goodwill and build social capital as it relates to public support for the PRRD in order to maintain confidence and credibility with the public when dealing with difficult and contentious issues.  
Last Reviewed: August 13, 2016, 12:20 pm