Practices & Innovations

Engaging Voters and Future Voters

Contributor: Victoria (City)
Year: 2015
Category: Excellence in Action
Award Details: UBCM Excellence Award Nominee - Best Practices (Excellence in Action)
Short Description:
Inspired to increase voter turnout, build positive relationships between the municipality and current and future voters, and remove barriers to voting, the program included: 
  • “Future Voter” program encouraged parents to bring children to polls. Children received a “future voter” sticker to wear proudly alongside their parents “I voted” sticker.   
  • Voters shared their experience with peers, and reaching broader demographics. 
  • Victoria, Saanich, Oak Bay and Esquimalt collaborated on a creative approach to motivate voters, resulting in a bold full wrap of the daily newspaper to maximize voter reach and budgets on day of general election. 
  • A colouring contest with a prize of “Mayor for the Day” provided opportunity for winners to  learn about local government services.    
  • For the first time, polls were located outside in the municipal borders on the Uvic campus, as well as at a homeless shelter. 
  • A Councillor Candidate Guide created a one-stop location for candidate information.   
Last Reviewed: August 12, 2016, 11:19 am